How it works

From clinical pathway to patient pathway.

Loupa starts with how care is already delivered. We map the patient journey, identify where information, preparation and communication matter most, and build the digital pathway around those moments.

The process

A simple framework, adapted to the clinical service.

01 Map

Understand the patient journey and find where uncertainty, questions or friction occur.

02 Build

Bring existing information together and design the experience around the pathway.

03 Review

Confirm clinical content, ownership, accessibility and operational responsibilities.

04 Launch

Connect the pathway to care through links, QR handouts and the service workflow.

05 Improve

Use patient and staff signals to identify where the pathway can be refined.

Map the pathway. Find the friction.

Before designing anything, Loupa looks at how the patient actually moves through the service. The aim is to identify where information, preparation or communication can make the pathway easier to navigate.

Understand the real pathway

Start with the moments that matter.

The pathway is mapped from the patient’s perspective, including the decisions they face, the information they receive and the points where questions commonly emerge.

Where patients enter

Referral, clinic, direct-to-test, booking or another point in the service.

Where decisions happen

Identify the moments where options, risks and patient preferences need discussion.

Where questions emerge

Find the issues patients commonly remember or worry about after the consultation.

What staff repeat

Look for preparation, practical guidance and common explanations repeatedly given by the team.

When information should appear

Decide whether information belongs before, during or after a particular clinical interaction.

Where a route back is needed

Identify how patients can reconnect when reflection creates further questions.

The right information at the wrong time can still be the wrong information.
Pathway specific Timing is designed around the care pathway, not imposed by a single Loupa template.

Bring what you already have.

Most services are not starting from nothing. Existing patient information can be reviewed, reorganised and incorporated into the pathway rather than replaced simply because the delivery format is changing.

Start with existing content

You do not have to start again.

Loupa can work with the information a service already sends to patients and bring it into a structure that follows the clinical journey.

Patient information sheets
PDFs and email attachments
Preparation instructions
Medication guidance
Existing webpages
Discharge and contact information
The aim is not to discard useful information. It is to make it easier for the patient to find and use it at the point where it matters.
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Example MacMurray gastroscopy pathway

Turn separate documents into one patient journey.

In the existing gastroscopy process, some information could be sent as a separate document that the patient then had to open and read alongside the main information. Loupa can bring that content into the relevant stage of the pathway itself.

Before Information in separate files

The patient has to recognise another document, open it separately and understand how it relates to the rest of their preparation.

In the pathway Information appears where it is needed

Preparation guidance can sit inside the same patient journey and remain available when the patient returns later.

One connected preparation pathway
Fasting
Medicines
Procedure day
Support person
Results and help
The principle Loupa can take the information a service already uses and turn it into one coherent patient journey.

Design the experience. Connect it to care.

Once the pathway is understood, the information is structured around how patients actually use it: on a phone, over time, alongside conversations with clinicians and the people supporting them.

Structure the journey

Make the useful things easy to find.

Clinical information, practical guidance and patient actions can sit within one clear mobile pathway.

Quick actions
Contents
My questions
Share
Directions
Prepare
Contact
Patient journey
01
Understanding your condition Core information first
02
Your treatment options Compare reasonable choices
03
Understanding the risks Material risks in context
Support participation

Help patients bring their thinking back into the consultation.

Questions and priorities can be collected as they arise, then reviewed when the patient returns to the clinical conversation.

Your priorities What matters to me
Getting back to exercise Avoiding unnecessary surgery
Bring these with you Questions I want to ask

Would watchful waiting be reasonable for me?

Saved

Would you expect to use mesh?

Saved
Quick check Check one important idea
How is the decision about treatment usually made?
Every diagnosed condition needs treatment
By weighing symptoms, likely benefit, risks and what matters to you
Patient controlled

Reflection can remain on the patient’s own device until they choose to bring it back into the clinical conversation.

Digital first, never digital only

Connect the pathway to the moment of care.

A physical handout can provide a simple bridge from the consultation to the digital pathway. In other pathways, the same information may be delivered electronically at the appropriate point in care.

Compass Surgical hernia recovery A5 patient handout Compass Surgical lumps and bumps A5 patient handout MacMurray gastroscopy A5 patient handout
A simple physical handover into the digital pathway. Designed for the service, linked to the right pathway and available again on the patient’s phone.
From design to clinical use
01
Design the A5 handout

Create a concise physical bridge from the clinical interaction to the digital pathway.

02
Create and manage the QR code

Link directly to the correct pathway and maintain the destination as the service evolves.

03
Prepare print-ready artwork

Apply the service identity and prepare professional files ready for production.

04
Coordinate printing

Support production so the handout is ready for use within the clinical workflow.

A5 QR handout Email link Service website Direct-to-test Post-consultation
Implementation principle Loupa is designed to fit into the clinical workflow, not require the clinical workflow to fit around Loupa.

Review, approve and make responsibilities clear.

Before a pathway is released, the clinical content, patient journey and practical workflow are reviewed with the service. Approval, ownership and future review requirements are then recorded clearly.

Before launch

Review more than the words on the page.

A safe pathway depends on the clinical content and the surrounding service process working together.

01
Clinical content

Confirm diagnoses, options, risks, preparation, recovery advice and safety-netting.

02
Patient pathway

Check that information appears at the right point in care and reflects how the service actually works.

03
Operational responsibilities

Confirm who receives patient contact, who responds, where clinically relevant communication is documented and how changes are managed.

04
Final clinical approval

Record the clinical author, reviewer, approval status, version and review date before release.

A pathway should not go live simply because the webpage is finished.
Live pathway example Reviewed and approved by Compass Surgical
Approved

The live Compass Surgical hernia guide carries its clinical governance information within the patient pathway itself.

Clinical author Dr Thomas Hanna

Consultant General Surgeon, Compass Surgical

Final clinical review Dr Peter Swan

Consultant General Surgeon, Compass Surgical

Status Approved

Approved for Compass Surgical patient use

Clinical review August 2026

Next formal review August 2027, or earlier if evidence, guidance or local practice changes

Supports the consultation. Does not replace it.

The patient guide supports discussion with healthcare professionals. Recommendations still need to be applied to the individual patient, their condition, health and circumstances.

Evidence + quality Review is not limited to a date.

The pathway can be reviewed earlier if important evidence, safety information, clinical guidance or local care processes change.

Privacy Patient preparation is not automatically a medical record.

Questions, priorities and other saved information can remain locally on the patient’s device unless they choose to bring them into the clinical conversation.

Clear responsibility boundaries
Healthcare service

Owns clinical advice, individual care, patient communication, documentation and consent.

Loupa

Provides patient pathway architecture, information design, software and the governed patient-facing platform structure.

01 Approve the current version
02 Record what changed
03 Review when evidence or practice changes
04 Keep the live patient pathway current
Governance principle Loupa supports the governance structure. The healthcare service remains responsible for the clinical care it provides.
Why Loupa

Patient information should support the conversation.

A leaflet can provide information. Loupa is designed to help patients understand it, return to it, reflect on it and bring better questions back to their healthcare team. The consultation remains at the centre of care.

Built around conversations

Patients can save questions as they arise, reflect on what matters to them and return to those prompts when they meet their healthcare team.

Designed for the whole journey

Information remains useful before, during and after clinical conversations, so patients can revisit it when new questions arise or the next stage of care begins.

Made for your service

Real people, real facilities, local instructions and the actual pathway patients will experience. The guide should feel connected to the healthcare service providing their care.

Built to keep improving

Simple feedback, understanding checks and engagement patterns can show where information is useful and where it may need refinement, creating an ongoing patient-informed improvement cycle.

Technology prepares. Healthcare professionals provide personalised care. Loupa is designed to strengthen that relationship, not replace it.

Bring Loupa to your service

Ready to rethink your patient information?

If you are a clinician, hospital or healthcare organisation looking to improve how patients prepare for care, understand their pathway and participate in consultations, we would like to talk.

Your clinical content Your people and pathways Loupa platform and governance

Loupa Patient · Relationship-centred digital patient information.